At WrestleMania, Shane McMahon faced The Undertaker inside Hell In A Cell with control of RAW on the line. This had many people speculating about whether WWE was going to use this storyline as a catalyst to do another Brand Split, into RAW and SmackDown like they did back in 2002. RAW & SmackDown doesn’t get me too excited. Those are different colors with the same flavor. It works with beer on St. Patrick’s Day but doesn’t work for year-round wrestling. What I’d like to see is two separate major brands that would make the fans feel like they had more of a CHOICE again. I want WWE & NXT.
WWE could keep RAW on Mondays, and NXT could have SmackDown. The rosters would combine at Pay-Per-Views / Network Specials. The rosters would never have inter-promotional matches on TV, only at the special events & maybe the Slammys (which should maybe be moved off of RAW, retooled, & put onto the Network anyway). WWE would maintain its “sports entertainment” flavor, and NXT would maintain its “pro wrestling” vibe. WWE would stay PG, NXT would be TV-14. This is the trick used by Disney where they don’t release Rated-R movies under the “Disney” label, but they release Rated-R movies under studios they own (For example: “Deadpool” from Disney-owned Marvel Studios). WWE can still be a family-friendly brand, whereas NXT can have more freedom. Continue reading